Welcome to the Behavioural Insights in Higher Education blog, which has been set up to feature results from KCLxBIT, a collaborative pilot project between King’s College London and the Behavioural Insights Team (BIT).
The project has explored whether behavioural insights can be effective in increasing student engagement and sense of belonging at King’s, with a particular focus on the impact for under-represented student groups. The project has been carried out in two pilot year phases from 2015-2017. In 2016-17, the project has been made up of seven randomised control trials and a 6 point pulse survey.
We will publish results from all trials in this blog over the coming months. Posts will also feature details of trial designs and will provide insights into some of the challenges we have faced during the project.
The posts will lead up to our official launch event, which is taking place on 31 January 2018 at King’s College London.
The project team has been made up of the following staff members from King’s and BIT:
Anne-Marie Canning, Director of Widening Participation, King’s College London
Susannah Hume, Principal Advisor and Head of Skills, Behavioural Insights Team
Lucy Makinson, Associate Advisor, Behavioural Insights Team
Maija Koponen, Widening Participation Officer (Student Lifecycle), King’s College London
Kim Hall, Community Ambassador Project Manager, King’s College London
Clare Delargy, Advisor, Behavioural Insights Team
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Dear Anne Marie
From your presentation at London Met’s SMT, I am the Dean of Business and Law, and asked how you formalise the ‘nudge factor’ into effective course design. I have pursued such throughout my career (in retention, employability and attendance) through the HEA and QAA. I wonder if there might be the opportunity to share a coffee and explore this a little more if you had the inclination?
Thank you for such a dose of common sense at this morning’s meeting!