Routes with a Digital Humanities Degree

One huge benefit of BA Digital Media and Culture is how varied it is. Across the three years of this degree, you’ll study a wide range of topics, from the reactive to the controversial, from the political, to the practical.

While core modules provide a solid foundation for understanding the role of technology and media in society, optional modules allow you to find your niche and focus on what interests you most.

Being a part of a programme with such scope gives you the skills to be a generalist, but this can leave you feeling unsure of where your skills can lead you. The following offer suggestions for possible routes that you could take as a Digital Media and Culture student.

1. Marketing
   1. Advertising and marketing are increasingly taking advantage of the digital sphere to get a message out there and suggest products and services to consumers. Social media and novel technologies offer new ways of converting users into customers, and this field is likely to continue growing.
   2. Modules such as Digital Campaigning, Digital Advertising and Marketing, and Theories of New Media are likely to equip you with the skills to bring value to consumers. Topics covered by these modules include Search Engine Optimisation, Data Analytics, Computational Branding, Video and Visuals, and Media of Experience – all of which are very relevant to a career in marketing.
2. Social media management
   1. Social media can be considered the most tangible form of our relationship with technology. Implementing strategies to orchestrate the online presence of a figure, brand, or organisation is a role that has increased in demand due to the rapid proliferation of social media.
   2. Digital Popular Culture, Social Media, and Digital Foundations are three modules which help provide a deeper understanding of the current landscape for social networking sites. You’ll consider the role of influencers, the psychology of social media, digital sharing and the rise of platforms.
3. Film, and Television
   1. Developing media projects is another common application of a degree in Digital Media and Culture. Though this course is humanities-based (and thus more theory-based), there are still opportunities to get creative.
   2. Design for the Digital World, Digital Gaming, and Digital Publishing could come together for you to delve deeper into media projects and gain the theoretical understanding to foreground working on your own. You’ll also have the opportunity to choose modules from other courses in the faculty, such as Film Studies, and Culture, Media, and Creative Industries.
4. Policy & Government, and Consulting
   1. Given the way in which the digital is increasingly affecting our lives, regulation is more necessary than ever. Whether it’s within the UK Government’s Department for Digital, Culture, Media, and Sport, as part of the regulatory and legal department of an organisation, or as an expert advisor, this is a career that a degree in Digital Media and Culture could equip you for.
   2. Digital Politics, Management for the Digital Domain, and Critical Debates in Digital Culture would all complement a route into the legal side of digital culture. By considering big questions surrounding horizon scanning, trust and reputation, the role of the digital in elections and state power, and capitalism and countercultures, you’ll work towards a better understanding of managing the digital society.

All in all, this is just a broad idea of how you could use the modules that you take and is in no way indicative of choices that you should make. You should always aim to take modules that you enjoy, and that you have an actual interest in, to really make the most of your time here. Also, modules are continually reviewed, and the selection may change year on year! Hopefully you find a combination of module choices that work for you and your interests – good luck!