In today’s digital age, creating engaging online content isn’t just a hobby—it’s a lucrative way to boost your reach, expand your network, and even generate income!
So many of us enjoy consuming engaging content (admit it, your screen time is embarrassing), so why not try and take advantage of this? Whether you’re sharing knowledge or showcasing your talents, streaming and creating content can open doors to opportunities that extend far beyond a single post or video.
Building Your Reach & Network
The more engaging and authentic your content, the bigger your audience. Here are some tips on how you can maximise your audience growth:
- Find Your Niche – Whether it’s tech reviews, fitness advice, gaming, or personal finance, focusing on a specific topic helps attract a loyal audience with shared interests.
- Consistency is Key – Posting regularly ensures visibility and engagement, helping you stay relevant in a fast-paced online space. Studies by Sprout Social found that people who post about 2-3 times a week see higher levels of engagement, so it’s all about balance!
- Engage with Your Audience – Responding to comments (maybe not the rude ones) and creating interactive polls can make all the difference, making you come across as relatable.
Inform, Educate & Entertain
Nowadays, people (me) tend to turn to social media platforms such as TikTok and Instagram for short clips on things such as restaurants or beauty products. You can take inspiration from this and your content can:
- Inform – Share industry insights, product reviews, or how-to guides that could help your audience.
- Educate – Teach a skill, explain complex topics in digestible terms, or provide solutions to common problems, making people feel like they learned something without being at school.
- Entertain – Keep your audience hooked with humour, storytelling, or your completely unfiltered opinions.
Monetising Your Content
The content creation industry is extremely profitable now. UK influencer revenue sits at an hourly average wage of £117. Here are some effective ways to monetise your content:
- Ad Revenue – Platforms like YouTube and Twitch offer ad-based revenue for creators who meet their criteria.
- Sponsorships & Brand Deals – Brands partner with content creators to promote products in an authentic and unique way.
- Affiliate Marketing – Earn commissions by recommending products and services with trackable links.
Creating online content is more than just a side hustle—it’s a platform for expression, connection, and financial opportunity. Whether you’re streaming, vlogging, or educating, your content has the potential to inform, inspire, and generate income.
So, why not start today? Your audience, and your earnings, are waiting!
Aderinsola Abudu
King’s Student Money Mentor
Part of Money & Housing Advice
The King’s Student Money Mentors blog shares our students’ personal experiences and thoughts on money-related topics. Any reference, opinions or recommendations on a particular company/brand are only the views of the student(s) who wrote the blog post. King’s College London, the Money & Housing Advice service and the Money Mentor project do not share the views in the blogs nor endorse any of the companies mentioned. Readers should conduct their own research before using any companies mentioned in our blog posts.