On how stereotypes and Live Aid have had a negative impact on the public opinion on humanitarian aid in the UK
80% of the British public strongly associate developing countries with (stereotypical) disturbing images of famine, disaster and Western aid;
This can lead to an impression that people in developing countries are helpless victims. 74% of the British public believe that the developing world depends on the money and knowledge of the West to progress;
As a result, these stereotypes create a psychological relationship between the Western and the developing world in which the Western world is depicted as “superior” over the “inferior” developing world. The Live Aid Legacy demonstrates this unbalanced relationship. Whilst the Western aid givers are portrayed as powerful and benevolent givers (by the media); the Ethiopian government/Ethiopians are depicted as grateful receivers. Likewise, the British public doesn’t seem to believe that Britain may gained something from the relationship with Ethiopia;
Researchers of the VSO who conducted the research on the respondents’ confidence report alarming one-dimensional responses characterised, showing a strong sense of stereotype thinking. The British respondents included in the interview are not willing to change their views on the topic. Images of the developing world published by media outlets have led these consumers to think that they have all the facts.
Donations: reports + investigations, do they contredict each other? What is the percentage of donations that actually went to charity?
Other types of income from LA: tickets, merch, TV rights, TV advertisement income… also inquire about the percentage that actually went to Ethiopia vs the costs of putting LA together.
Consequences on African Politics
Where did the money go, through which channels (NGOs?). What were the infrastructures used to handle the money? LA money given to the governement of Ethiopia later revealed to be violating international law (mass murder, repression etc). Were NGOs aware?
Consequences on World Politics
Western led charity concert means western money going to Africa. Normative spreading? Soviet concern. Spheres of influence in Africa. Role of development aid in spreading values.
It could also be interesting to think about Live 8 as an attempt to recreate Live Aid. Why hasn’t there been anything similar since? Thinking about the social media era and its implications, as well as the diversification of music genres.