If we allow marketing to replace leadership we’re taking a dangerous turn

A referendum, like a general election, should be a wonderful opportunity for an electorate to engage directly with issues that matter to them. It should be a chance to hear arguments from all sides and to see evidence supporting or challenging those arguments, enabling an informed decision at the ballot box. In theory. But for a democratic exercise to affirm what it sets out to do – to give people a voice in how their country should proceed – those in positions to inform and influence the wider public need to ensure choices are accompanied by realistic appraisals of what is on offer. Unfortunately, in the wake of our referendum last week, many people feel that some in positions of power have rallied support for their own agenda by marketing to the electorate with false promises. Continue reading