By Thomas Fröhlich
With his book “Megatrends: Ten New Directions Transforming Our Lives”, John Naisbitt (1982) coined the term “megatrends.” Mittelstaedt et al. (2014: 255) define megatrends as changes that are “complex in nature, extensive in their impact, and reflective of their historic context.” Megatrends can therefore be seen as long-term developments in all areas of society that have the potential to fundamentally change current systems and processes. The importance of identifying and understanding such megatrends lies in mid- to long-term planning for political and economic purposes. If unaccounted for, megatrends might face political leaders with new and unexpected problems and proven business models might require fundamental adjustments.