Five megatrends in the energy sector.

By Thomas Fröhlich

With his book “Megatrends: Ten New Directions Transforming Our Lives”, John Naisbitt (1982) coined the term “megatrends.” Mittelstaedt et al. (2014: 255) define megatrends as changes that are “complex in nature, extensive in their impact, and reflective of their historic context.” Megatrends can therefore be seen as long-term developments in all areas of society that have the potential to fundamentally change current systems and processes. The importance of identifying and understanding such megatrends lies in mid- to long-term planning for political and economic purposes. If unaccounted for, megatrends might face political leaders with new and unexpected problems and proven business models might require fundamental adjustments.

Read the full article in our Newsletter No.74