The National Gallery of Art in Washington DC has a strong record of achievement in delivering innovation in digital content, resources and services to support the core mission of the museum. To continue to achieve the museum mission in digital “by preserving, collecting, exhibiting, and fostering the understanding of works of art at the highest possible museum and scholarly standards” the Gallery will build on its experience and achievement by producing a digital strategic plan to provide direction, vision and controlled expansion for its digital media activities.

To build a digital strategy means finding a holistic lens through which to map the relationships across the Gallery, to respect the mission and strategy of the whole Gallery ecosystem and to communicate a clear narrative of direction. The strategy will have to balance available resources with desired activities and programs.

King’s lead researcher: Simon Tanner]]>